Unfiltered Builder

About Unfiltered Builder

Ayush Pandey

I got my first computer in 2010. No broadband. A Micromax dongle with a 2G SIM, Rs. 199 for 2GB. The first thing I did was partition the hard disk without knowing what partitioning meant. I named one drive “Chiku” and felt like I’d invented something.

That was the beginning of a pattern I still can’t break.

Since then, I’ve built a QnA platform that COVID killed (ThinkBlueBrain), an education company that placed 120+ students at 5.5 LPA average (SkillValley), ghostwritten for 20+ founders, got hired and laid off from a WordPress dev job in 3 months, and worked for 548 days without getting paid because I was too stubborn to stop.

Right now, I’m building multiple products side by side -OpsVora (a white-label agency OS), MoreClients Booked (automations for home service businesses), and SkillValley (paused, but 5000+ community members still ask me to restart it).

This newsletter documents the real decisions behind all of it. Every Wednesday, you get one edition covering:

1/ The real numbers -revenue, costs, what I charged, what flopped. No vanity metrics. If OpsVora made Rs. 0 that month, you’ll know.

2/ Decisions and the thinking behind them -why OpsVora is invite-only when everyone else does free trials. Why I killed features I spent weeks building. The tradeoffs nobody posts about.

3/ Failures with full context -not “I failed and learned a lesson.” The actual sequence of bad calls, what I missed, and what it cost me.

4/ Building across multiple products at once -what it actually takes to run parallel builds. The context switching, the prioritization mess, the things that fall through the cracks.

Every edition opens with something I’ve been reading or thinking about -a painting, a book, a film, a strange concept -and connects it to whatever I’m working through that week.

800-1200 words. No listicles. No motivational fluff. No “10 tips for founders.” Just the unfiltered version of what building actually looks like when nothing is clean and nothing is figured out.

If that sounds useful, subscribe. If not, no hard feelings.

Free. Every Wednesday. Unsubscribe anytime.